Sunday, October 21, 2012

Family Guy: A Brand

In Chapter 6 of Media, Culture, and Society:an Introduction, Hodkinson talks about consumerist myths. Symbolic values are discussed, this is the ideologic role of which the products are associated with.

Family Guy is a TV show, but what is easy to forget about it is that it is also a brand. It includes many different merchandise for sale such as clothing, character toys and stuffed toys, and many other things. Also, the advertising run during each show is part of that brand.

To better explain, think of it like this: Although the random commericials shown during the show are not part of Family Guy,it is geared towards it's viewers. This means if they show a commercial about a certain store, then they make sure that it appeals to the demographic watching the show.

There really are no symbolic values within Family Guy,but more so beyond the show in advertising and specific show merchandise.


Sunday, October 14, 2012

Hero or Villain?

In every movie, tv show, or even song there are different roles for each character. Different roles include hero, villian, the helper, and so one. Some mediums have quite obvious roles for each character. However, some are not so obvious. They may present a character as a hero, then for dramatic effect, have that character be unveiled as the villain. Other times, a character will be a hero and villian to show the human traits of that character. To basically show that nobody is perfect.

In Family Guy, these roles exist too. They are not so black and white though. To start, its hard to say who is the hero of the series. It could be Peter. He is the main character, he is usually the focus of any plot or story line. He has done his fair share of fixing things, but at the same time he usually the one who messes things up to begin with. In my own opinion, I believe the hero is Lois, Peter's wife. She usually never gets the family into trouble and is good at fixing the problem. She also helps avert trouble, by calling Peter or anyone else out on their dumb shenanigans. I think it can be argued that everyone involved with the show is a little bit of a hero and a little bit a villian. The beauty of Family Guy is that it portrays a normal, semi-messed up family and friends. Nobody is perfect, their intentions may sometimes be good and sometimes bad.

A show like this shows that we are all human. In real life there really isn't anyone who is a complete hero. They may have done amazing things, but at the same time they have made mistakes too. Family Guy is a medium that portrays this truth, especially with the undefined roles.