In Chapter 6 of Media, Culture, and Society:an Introduction, Hodkinson talks about consumerist myths. Symbolic values are discussed, this is the ideologic role of which the products are associated with.
Family Guy is a TV show, but what is easy to forget about it is that it is also a brand. It includes many different merchandise for sale such as clothing, character toys and stuffed toys, and many other things. Also, the advertising run during each show is part of that brand.
To better explain, think of it like this: Although the random commericials shown during the show are not part of Family Guy,it is geared towards it's viewers. This means if they show a commercial about a certain store, then they make sure that it appeals to the demographic watching the show.
There really are no symbolic values within Family Guy,but more so beyond the show in advertising and specific show merchandise.
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