When I say thinking outside the box, for Family Guy it is almost literal. They have moved beyond just television.
I read Chapter 13, Saturation, Fluidity, and Loss of Meaning of our class textbook, Media, Identity, and Culture. One section stuck out to me, The Internet as Virtual Playground I realized this related to Family Guy because I have seen several ads on TV about a virtual online Family Guy simulator.
I looked into this a bit more and found out you can create your own Family Guy like character. You run around with Stewie and Brian at the beginning. This allows the fans to feel as though they are directly interacting with the characters of Family Guy. Thus, proving the internet really is a playground when it comes to Family Guy
"...users are rendered free to develop their virtual identities in whatever way they desire." (Hodkinson 275)
Fans can create their character to look however they want, male or female as well. They are free to roam about Quahoag and must complete missions that the main and secondary characters may give them.
In conclusion, it becomes fairly apparent, by having the internet readily availible Family Guy creators were able to give their fanbase a way to "interact" with Peter, Lois, Stewie, Chris, Brian, Meg, and so on.
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